Serena Matter | Contributing Food Writer

Serena is a lifestyle writer, digital PR strategist and food fanatic with a capital F. As founder of Be.Social Consulting, she specializes in content creation, trendspotting, brand storytelling and PR strategy. She’s also the Canadian editor for and writes for several leading wellness, travel and fashion sites. Obsessed with unusual desserts and ethnic eats, Serena will go to the ends of the earth (or at least the city limits) for a great muffaletta or gooey grilled cheese. Oh, and let’s not forget she bakes a mean hummingbird cake! Follow Serena on Instagram and Twitter (@serenamatter).

Erin Sousa | Creative Consultant

Founder of Sparkle Media and successful lifestyle website and brand, The Sparkle, Erin has been called a master communicator with a proven track record of creating compelling content and conversation in the beauty, fashion, and lifestyle realms. A skilled brand ambassador, writer and photographer with a keen eye for style and design, Erin is a major foodie who loves spending time brunching and finding new spots to dine with friends. Follow Erin on Twitter and Instagram @erincg |

 Joann Pai | Contributing Photographer

A food & lifestyle photographer with a passion for travel who was named one of the Top 10 Food Instagram Accounts to Follow in 2014 by The Telegraph. Joann experiences cultures through food adventures abroad and in Vancouver. She particularly loves Vancouver for its culinary diveristy and abundance of great ingredients. Follow Joann on Instagram @sliceofpai and Twitter @hootlicious |