To celebrate its 35th vintage, Sumac Ridge Estate Winery spent an entire year thanking its loyal customers for their support through a Pay it Forward campaign. From a non-profit dental clinic on Vancouver Island to an ice rink in the North Okanagan, two dozen British Columbians and Albertans were rewarded for giving back to their communities.
Sumac Ridge launched the year-long “do-good, feel-good” Pay it Forward program back in March 2015 by sharing a warm thank you and a special giveaway with one of their loyal supporters. From there, it was a chain reaction. The March honoree selected the April recipient and so it went for a full 12 months wrapping up with the final nominee in February 2016. Sumac Ridge also recognized those doing good in the community by celebrating individuals nominated throughout the year on their social media channels, selecting 12 additional individuals who received a “People’s Choice” gift pack.
Sumac Ridge launched the program by partnering with community advocates Erin Ireland of To Die For, Rebecca Bolwitt of Miss 604 and Bob Kronbauer of Vancouver is Awesome, to make a donation to each of their charities of choice which respectively included Inner City Farms, Dress for Success and Backpack Buddies. To come full circle one year later, Sumac is pleased to continue to support the work of these three charities by making a follow-up donation in honour of the Pay it Forward program.
“Sumac Ridge has been astounded by the acts of kindness quietly taking place in our society every day,” says Sumac Ridge spokesperson Jody Levesque, Marketing Manager, Western VQA Estates, Constellation Brands Canada. “We were so pleased to bring some of these stories to light and say thank you to the British Columbians and Albertans with whom we share a community.
The Pay it Forward program started with a Summerland resident who gives tirelessly of her time to fundraise in her community and wrapped with a teacher who creates an annual “Christmas Store” for underprivileged students to shop for holiday gifts. Social media nominations proved a little more personal. Recipients ranged from sisters who travelled from Vancouver to Kelowna on a regular basis to help care for their father suffering from ALS to a giving mother in Calgary who showed up on a friend’s door step – a brand new mother herself – with everything she needed to care for her baby.
About Sumac Ridge Estate Winery
Established in 1979 in Summerland, British Columbia, Sumac Ridge is the oldest operating estate winery in the province. In keeping with the Pay it Forward theme, Sumac Ridge is the Western Canada wine sponsor for the Ride to Conquer Cancer in both BC and Alberta. At home, Sumac Ridge has a lasting reputation for making approachable, delicious wines at a good price. Winemaker Jason James takes pride in crafting aromatic whites and mouthwatering reds, all of them perfect for celebrating everyday occasions. For more information, visit www.sumacridge.com and on Facebook, Twitter and Instagram.